All Posts

As Vice President of Marketing for Alpha Phi, I led a year-long brand marketing and social media strategy that helped our chapter become the most-followed sorority on Instagram. This experience taught me how to combine analytics, creativity, and storytelling to build authentic digital campaigns.

As part of my portfolio, I created a brand marketing and digital campaign for Free People's Fall 2026 collection titled "Fall in Every Layer. This concept board celebrates self-expression through textures, colors, and layering. It combines creative direction, social media marketing, and influencer strategy into one cohesive integrated marketing campaign. The vibe is maximalist city girl. Bold and free-spirited—perfectly aligned with Free People's brand identity. Social Media

Forget follower counts...the real power of brand marketing lives in everyday campus life. Here’s how student brand ambassadors are changing the influencer marketing game for brands that want to reach Gen Z through genuine digital marketing and community-driven storytelling.