Madison Reznicki
Professional Projects
01
Marketing Honors Thesis
For my undergraduate marketing honors thesis, I developed a comprehensive digital marketing campaign to launch and promote the University of Arizona’s new Online Master of Science in Marketing program. This project combined market research, SEO, social media, email marketing, and digital advertising to create a data-driven strategy that increased visibility and drove prospective student engagement.
02
Ross Stores, Inc.
Assistant Buyer Intern Final Project
As an Assistant Buyer Intern at Ross Stores, Inc., I created and presented a final project to upper management proposing new Junior Knit Tops for the 2024 Q4 assortment. Backed by business analysis, trend research, competitive shopping, and real-life samples, my designs were ordered, sold out, and successfully reordered during the quarter
03
Marketing Team Project
This project includes my team's analysis of The Walt Disney Company's mission, portfolio, company description, competitors, SWOT analysis, and STP for the company's video streaming service, Disney+. I created the mission and portfolio, then I formatted the visual design.
04
Management Team Project Plan
This project plan includes my team's plan for identifying an organizational behavior and management issue that Disney faces. I created the example questions for current and former employees which we used to survey these groups.
Excel Samples
This section includes advanced Excel knowledge through marketing analytics projects that focus on pivot tables, regressions, solver, and dummy coding. The intention is to build an analysis that interprets the data and leads to the creation of marketing strategies.
Adobe Premiere Rush Sample
This section includes Adobe Premiere Rush proficiency through a business statistics video presentation analyzing Amazon's profit. I added transitions to the presentation, filmed all of the clips, and edited the video for this team project.
Tableau Samples
This section includes Tableau visualizations completed for a business statistics class. There are examples of scatterplots, dot maps, overlapping bar graphs, and filters.